insurance shopping pic

While insurance companies spend billions of dollars a year  in advertising  to attract new  potential customers by offering  big savings, surprisingly, the policy price is not the number one reason  customers switch-over to a new insurance carrier.  According to JD Power 2014 U.S. Insurance Shopping study, the number one reason customers shop for a new auto insurance carrier is due to a negative experience  they had with their current insurer, ultimately causing them to shop for and switch to a new company.

The study noted that customers whom had a poor experience with their current insurance provider switched to a new company more that twice as much as a customer whose premium increased.  Of course, price is still important to customers but it will usually not drive them away.  Rate increases seem to be expected / tolerated  to a certain degree.  Though, it appears that a rate hike of approximately $200 is the magic number that gets a policy holder to jump ship.

Overall, Insurers that achieved high satisfaction scores by providing excellent customer service retained a higher percentage of their customers.  The study ranked  Erie Insurance the highest among auto insurers with satisfied customer experiences.  Metlife  and State Farm tied for second, while American Family and Ameriprise  tied for fourth.

Westside Restoration believes in going Beyond Expectations when it comes to customer service.  Westside Restoration Las Vegas is available 24/7  for all Las Vegas water damage, fire damage, flood damage cleanup, repair and restoration.

Leave a Reply


captcha *